Digital signage is growing as a new advertising media and means of information distribution just as TV, newspaper, and magazines. East Japan Marketing & Communications, Inc. installed a test version of its digital signage in the Yaesu south entrance concourse of Tokyo Station in July 2008. Since then, it has continued installing similar setups throughout the city, and by the end of 2009, the "J-AD Vision" digital signage had expanded to a total of 170 screens at 18 different locations in 12 metropolitan stations.
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